Contents
  1. Logo book author Michael Evamy on what makes great logo design
  2. Logo, the book, by Michael Evamy | Logo Design Love
  3. Michael Evamy - Logo
  4. Michael Evamy - Logo

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Logo Michael Evamy Pdf

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All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. A catalogue record for this book is available from the British Library. Samantha Evamy Printed in China. There are a handful of symbols — such as those of Shell. Language is no barrier to a symbol. For Sagi Haviv —. It can arrive as the result of a chance observation — a misspelt word. This can emerge from extended.

Ash St Cellar Wine bar. Erskine Website designer. Black Sun Hair care brand.

A publication needed a Greenpeace logo. Greenpeace Non-governmental environmental organization. Museum voor Communicatie Museum. Some opted for a symbol: In its early years. Maxim Vakhovskiy. The Netherlands HQ Designer unknown. I remember that artist with a pen in one hand and a beer in the other.

The identity invites visitors. But whenever the subject came up it usually led to an impassioned — and inconclusive — argument. Handwritten Russia Designed by Transformer Studio.

Logo book author Michael Evamy on what makes great logo design

The question of finding a unifying symbol or logotype became a recurring agenda item in planning meetings. Some activists would set the word in Times Roman. Mellow Mushroom Restaurant franchise. French and Spanish contributed their own handwriting to create a series of highly individual wordmarks. Alex Westray. Multilingua Language school.

The guy drew quickly with a fat felt-tip pen on a beer mat. The issue was finally settled one day in Paris in the early s. Mad Cow Restaurant. Its monogram. Vanessa Ryan. Israel Designed by Dan Reisinger. Moderna Museet Museum.

The Open Museum Museum. Mad Cow is based on the traditional American steakhouse and. Teppanyaki Japanese bar and grill. Blanc Kara Hotel. Ingrid Arquin. Richie Clarke. Tania Fausti. Outline 1. AsBuilt Architectural practice. Brand New Alliance Brand entertainment specialist. Arc Biennial Art and design festival. Anttli Raudaskoski. Pacific Place Leisure complex. Tukes Safety and chemicals agency. Darrell Gibbons. USA Designed by de. Filipe Valgode.

Kaya Rope and harness manufacturer. Kwaku Alston Photography Celebrity portraiture. UIP Architectural practice. Kathleen Turner. Bettys French restaurant. Judi Dench. Its shape is based on lettering in the original sign at the Embassy Theatre in London.

Logo, the book, by Michael Evamy | Logo Design Love

Matt Jenkins. Erica Heitman-Ford. Vivid Research Market research agency. Letterforms based on the Typ typeface are modified to do what all good research does — invite scrutiny. Julie Christie and Harold Pinter. Its connection to e-commerce fulfilment is unclear. Surus Online music platform. Hemtex Home textiles retailer. It seems to have its cultural wires crossed. FireWater Film editing service. Rothfield Print management. Inline and multilinear 1.

Vanessa Redgrave. Hong Kong Designed by North. Matt Edwards. Crown Metropol Hotel. Working with type foundry Dalton Maag. Parfumerie Leni Perfumery. UK Designed by Mind Design. Gary Holt. Znips Hair and beauty salon. The sails of a boat and towels on the beach. Tricolette Yarns Knitting yarn retailer. Mark Warner Tour operator. FirstCut Studio Music composition agency.

Inline and multilinear Vincenzo Hair salon. Tom Green. Its canvas. The Margarets Band.

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Haptic Architectural practice. Sounds Like Brisbane Record label collective. Regional Acting Studio Drama workshops.

Its logo started out as a simple logotype based on the original neon sign above the door and evolved into a multilinear design in a number of weights and sizes.

Strum Music workshops. Gareth Howat. Blurrr Performance art festival. The logotype conveys double-thickness window goodness. Tate Art galleries. Tate Liverpool and Tate St Ives. UK Designed by hat-trick Jim Sutherland. SMP Partners Trust and fund administrator. Double Good Windows Window manufacturer. Denmark Designed by Designbolaget. Water By Design Water conservation agency. Tate Modern.

MAK Center Art and architecture centre. Gary Deardon. Fashion consulting agency. This idea of dynamism became part of the attitude that was. Andy Mosley. Andrea Wilcock. Infinite Sum Design and manufacturing consultancy. House of Propellers is anything but. House of Propellers Exhibition space. Adora Tan. MONU Event venue.

The Kx Not-for-profit arts publication. Ryan Wills. Future Designs Bespoke lighting systems provider. Chloe Pillai. Luke Manning. The folded forms of the mark play with perspective. Altitude Music Music production company. Viewpoint Photography Commercial photography service. Sorg Architects Architectural practice. Dutch Uncle shows its playful side with a mark that puts itself forward. Boyd Baker House Historic property. It had a modest objective: Her identity for RoTo Architects.

Escherlike structure. RoTo Architects Architectural practice. UK Designed by Hand. Since that time. Tickety Boo Environmental consultancy. More significantly. A rotunda is a round. Her work in print and video helped to inspire something of a digital design revolution in the early s. She went on to pioneer the application of early Apple Macintosh computers and software in graphic design.

Greiman saw the new digital technology as the key to a release of creativity and to greater subjectivity in design. Its brand announces its presence through a distinct absence of substance. Peter Freed Advertising and editorial photographer. Greiman has consistently challenged the traditional boundaries between disciplines. NL-Ruhr Arts festival. Jerde Architectural practice.

Retro 1. On Pedder Fashion accessories provider. Scott Hesselink. Naturopathica Skin and beauty brand. Mint Furniture Furniture brand. Hair salon. Joe and Co. Vinifiti Wine importer. For others. To add? Or to take away? For the artistic. Flourishes 1. Deborah Hodgson Folk singer. Elizabeth Gatt. Pleasant Studio Photographic studio.

AJM Productions Music recording and production agency. Firescape Rock band. Allie Giles Artist. Anida Property agency. Sandra Dios. Corilon Violins Violin restorer. The flourishes hint at the whimsical nature of her subject matter. At this Italian restaurant in the City of London. Nicole Slink. Flow Mineral water brand. Hayman revived and refined the original, flamboyant logotype, introduced new typefaces and put the emphasis on strong, witty covers. Throw in a fanbase of eagle-eyed heritage fanatics and the trepidation can start to outweigh the anticipation.

When asked to fine-tune the Norton Motorcycles wordmark, Carter Wong wisely headed for the archives. Bierut modelled a new identity on a signature designed in by Tom Carnese, which in turn had been based on one from Redrawn with the help of typographer Joe Finocchiaro, the retro-looking mark was then applied to bags, packaging, signage and advertising in an ultra-contemporary way.

The black square was divided into an 8x8 grid, with almost every tile containing an abstractly poetic stroke, swirl or swash. And the 64 tiles can be rearranged within the grid in an almost infinite number of ways. On slate signs around the school, class numbers are written in chalk. The logotype symbolizes the product, but also positions the company — which was founded by a doctor at the University of Cincinnati Hospital — as a credible presence in the medical devices field.

Western Union Financial services and communications company, USA Designed by Lippincott, s With its year dominance in money transfer and messaging services threatened by new technologies and with its branding in disarray, Western Union was boosted by a bold, streamlined logotype whose vertical rules became the basis for a unified identity system, in which the names of individual services are displayed to the right.

Negro Rojo Restaurant. Creative Industries Development Unit University research unit. Dominic Wilcox. Spain Designed by Mario Eskenazi. Vision Publishing Publisher. Emese Ungar Walker. Jack Renwick. Fashion Fringe Annual fashion contest. Hotel Omm Hotel. Urban Strategies Urban planning firm.

Cropped 1. Kevin Boniface Author. Switzerland Designed by Kambiz Shafei. Martin Lawless. The hotel restaurant is called Moo… 8. Mike Rigby. GMW Architectural practice. The Association of Photographers Professional association. Ben Casey. Since opening in Brooklyn Academy of Music Performing arts centre.

In the s. The Futures Company Research and forecasting consultancy. Tama Art University Art school. More or less. Cropped Scher has designed identities for the Public Theater. What was BAM all about? Cultural institutions in major cities like New York have learned how to compete with big brands for visibility and disposable dollars. Alexis Burgess. It expressed the notions of emerging talent and big ideas on the cultural horizon.

Bookfactory Photobook printer. Home to the Brooklyn Philharmonic.

Not only did this give the words extra presence and impact. Japan Designed by Good Design Company. Bierut applied the idea to the identity. Mouse Awards Online advertising awards.

Engage Digital design agency. Try making a 3-D sign out of this. Cinema Nova Arthouse cinema. Eaton Power management technology company. Perplex Music production company. Negative space 1. First Booking Make-up and styling agency. BrainagencyMedia Media agency. The two kinds of talent — make-up artists and stylists — are represented by the two characters: Tess Hurrell Photographer. Dendy Cinemas Cinema chain. It was easier and quicker to say. Less visible than the stars.

Jamie Ellul. For Charity. In the USA. Ben Christie. By mid By the s. For the new logo. Fred Smith spotted it immediately. But what he also recognized was that knowledge of this hidden sign would be given and received like a punchline or a gift. When it was asked to evolve the Federal Express identity.

All Rights Reserved. Negative space 9. At the presentation. Tim Fellowes. FedEx Courier service. The final typographic composition appeared so natural that many failed to see the arrow in the logotype. Leader crafted a new set of letterforms that blended characteristics from Univers 67 Bold Condensed and Futura Bold. Used by Permission. It was recommended that the brand switch to the shortened name that many regular customers were using.

Smith and his board gave the identity the go-ahead and resisted. If it is the ability to reward repeated viewing with a minimum of means. Hanzehof Theatre.

One of these was borne of an observation by Lindon Leader. Fred Smith founded Federal Express in after famously putting forward his concept for a high-speed. After all. Davis Evolution Property developer. Bite Cosmetics company. Anorak Advertising agency.

Michael Evamy - Logo

Nuttorn Vongsurawat. Ashburton Investment manager. Norway Designed by Heydays. Restaurant Sternen Restaurant. Mordisco Restaurant. Gallery Litvak Contemporary art gallery. Erich Moser. Missing parts 1. Eden Island Property development. Dubai Designed by Hand. Directory Direct marketing magazine. Ryan Couchman. Finovino Wine importer.

Israel Designed by Studio Apeloig. Missing parts Oyuna Cashmere Fashion and homewares brand. Ivan Hair Salon Hair salon. GF Smith Paper manufacturer. Alexandros Gavrilakis. Motor Neurone Disease Association Charity. Some creative cutting expresses the fashion connection. Saratoga Associates Landscape architecture and engineering firm. Guto Evans. Kubota Corporation Heavy equipment manufacturer. Rondo Media TV production agency. Japan Designed by Pentagram Colin Forbes.

Mode Zonen Trade promoter. The Netherlands Designed by Teldesign. Raw Space Contemporary art gallery. Silver Plate Recording studio. Victoria Beckham Fashion label. Face Cycling events. Roam Digital Digital hardware provider. Tuveri Directory publisher. At What Cost Travelling exhibition. Dialog In The Dark Social entertainment group. Steam Restaurant. DACS Not-for-profit rights management organization.

Ad Kinetsu Advertising agency. From Scratch Cultural think tank. Minimal 1. Vumi Online career portfolio system. Lean Alliance Management training company.

Olmo Reverter Photography Photographer. Diamantis Arabatzis. Katie Morgan. Komono Fashion accessories company. Capital Partners Property developer.

Michael Evamy - Logo

Kazakhstan Designed by Pentagram Michael Gericke. Orso Sign manufacturer.

Helen Stergious. Cwmni Da Television production company. UK Designed by DesignStudio. Jade Abbott. Henderson Leyland Rare book specialist. France Designed by Studio Apeloig. Nine Point Nine Architectural practice. Hans Freymadl Multidisciplinary designer.

Circa Music label. From a row of book spines to the full logotype in two steps. Tom Miller. Viola Muller. FramePage Editorial photography agency. La Maison de Photo Photographic prints retailer. Simon Goodall. FaulknerBrowns Architects Architectural practice. The electronic aesthetic of its logo reflects the increasingly digital nature of its product range. Minimal But the logo depicts the name in the simplest terms nine. NBS Technical information publisher. Japan Design Society Academic society.

At first sight. Digital Illusions Creative Entertainment Computer game developer. Yhoshiki Okuse. Australia Designed by Design By Pidgeon. Seven Film Gallery Film rental. Preston Kelly Advertising agency.

Visual Intelligence Agency Moving image and cultural consultancy. Peter Taylor Associates Limited Architectural practice. Beate Kapprell. Hakkasan and Busaba Eathai. Canterbury School of Architecture Architecture school. To be great, it should do those things better than the rest.

As Paul Rand said, a logo should be distinctive, memorable and clear. Michael Evamy: Logo What does a designer need to consider when designing a logo?

Numerous things. These will all shape the idea. How and where should the logo be used? How can they become distinctive? Type designers are the modern We only know its the right idea if we descendants of pioneering craftsmen have more than one idea, says John like Nicolas Jenson and Dowling of Dowling Duncan. We had Claude Garamond who two logos that came on day one, carved letterforms with astonishing says Michael Johnson of Johnson precision from small wooden blocks Banks.

In both cases, the other 19 in the earliest days of printing. But days of the design stage were spent logotypes have a much longer lineage. Romans, when new coins bore designs Having said that, we have many more Introduction of interwoven letters to represent contemporary rulers.

This was the birth of the monogram meaning single line , the kind of logotype usually seen today on the doors, uniforms and menus of smart hotels, restaurants and department stores. This form of artistic signature was probably also the first form of the commercial logotype, and it grew in sophistication until monograms came to be designed not to be read, but simply to be recognized. This tradition never died; craftspeople through the ages have done the same.

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